NEW BREWDOG BAR TO STRADDLE US MEXICO BORDER

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Ever controversial, BrewDog is planning to open a craft beer bar on the USA/Mexico border, making a physical statement about its values of “collaboration and inclusivity”, alluding to US President Donald Trump’s plans to build a 1,000 mile wall between the two countries.
Named ‘The Bar on the Edge’, the exact location of the remote bar remains a secret, but will aim to reflect the Scottish brewer’s ambition to expand to the “farthest reaches”.
All BrewDog has said is that half of the bar will be in Texas and the other half in Chihuahua, Mexico, and that it will be built out of old shipping containers.
The geographical border will be represented by a dotted line across the centre of the bar and along the venue’s outdoor seating area, with US beers served on the Mexico side and Mexican beers on the US side, as well as BrewDog’s range of craft beers, brewed in Columbus Ohio.
“Beer has always been a unifying factor between cultures – and our business was born from collaboration and an inclusive approach – so we thought it would be fun to place the bar a few feet further to actually cross the US-Mexico border too,” said James Watt, co-founder at BrewDog.
“We will request official permission from the local authorities to put it there and adhere to any red tape stuff, but I guess it would make it more difficult to build a wall if there’s a BrewDog bar in the way. We’re planning on putting the bar there anyway until someone tells us to move it.”
Although the bar will be nowhere near any regular footfall, BrewDog hopes it will become a “magnetic pole” for craft beer fans on both sides of the border to come together.
The announcement will be celebrated with a Tex-Mex craft beer event at the brewery’s DogTap taproom in Columbus, Ohio, this weekend, with beers from Texan breweries Alamo Beer Company, Brash Brewing, No Label Brewing, 512 Brewing, Copperhead Brewing and Buffalo Bayou set to feature alongside craft beer cocktails with Mexican mezcal and Tequila.

An article from The Drink Business by Lauren Eads
https://www.thedrinksbusiness.com/2017/08/new-brewdog-bar-to-straddle-us-mexico-border/

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TEQUILA BODY THREATENS TO SUE HEINEKEN

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The Tequila Regulatory Council (TRC) is threatening to sue Dutch brewer Heineken over its use of the word ‘Tequila’ in its Tequila-flavoured Desperados beer brand.

The TRC, a trade group of Mexican Tequila producers, claim that the beer is in violation of its DO rules, which state that to use the word ‘Tequila’ a beverage must contain a significant quantity of the spirit.
Desperados is a beer flavoured with Tequila and lemon and aged in Tequila barrels, however the TRC claim tests carried out in Madrid prove that it doesn’t actually contain any Tequila and therefore does not qualify to claim use of the name.
The council has been preparing a case against Heineken’s Desperados brand for the past 10 year but haven’t had the funds to pursue it, until now.
“We cannot permit someone unscrupulously to affect Tequila’s prestige,” Ramón González, CRT director-general said speaking to the Financial Times. “Either they take the word Tequila off it, or they put some Tequila in.” If they refuse, “we’ll have no choice but to fight this [in court]”.
It comes shortly after the sale of George Clooney’s Tequila brand Casamigos to Diageo for $1 billion, signalling the category’s continued move upmarket. Further highlighting its growing success, in February José Cuervo, the world’s biggest Tequila producer, raised more than $900m through an IPO.

An article from The Drinks Business by Lauren Eads
https://www.thedrinksbusiness.com/2017/06/tequila-body-threatens-to-sue-heineken/